• ZINO Consultadoria
  • Our services
    • Consultancy >
      • Marketing and Promotion
      • Startup Madeira
      • Tax Advice
      • Mosquito Aedes aegypti >
        • Mosquito Monitoring Programme >
          • Mosquito Monitoring Programme - store
        • Biogents units - mosquito traps >
          • Mosquito Traps - store
        • Mosquito Aedes aegypti blog
    • Agriculture
  • About
    • Contacts
  • Blog
  • Norwegian Honorary Consulate
  ZINO Consultadoria

Madeira Tourism Research

We will be releasing some of our market research through this page.

  • Official statistics for air traffic for FNC airport can be consulted here.
  • Official tourism statistics for Madeira and Porto Santo can be consulted here.
Should you wish specific details, please do not hesitate to contact us.

Madeira November 2012

Although arrivals in Madeira (FNC) from the UK market has retracted  substantially in 2012 by 23,1% (Jan - Nov 2012 vs same period 2011), November 2012 shows a a inversion to this trend, with a 7% growth in November 2012 compared to November 2011.
Year-to-date Jan-Nov 2012 vs 2011, FNC airport observes a total drop of 5,3% , representing a loss of 116,107 passenger movements.

The Portuguese market lost 7,7% representing 79,418 and the UK market lost 23,1% representing 101,096 passenger movements in the same period.

The loss in passengers in these main markets was recovered by passengers fromthe following markets: German, French, Spain & Canaries, Switzerland, Norway, Poland and Denmark
  • Airport statistics
  • Tourism statistics - not available yet
  • ZINO report - November 2012 - pending data availability
  • UK Market overview

Madeira August 2012

Year-to-date Jan-Aug 2012 vs 2011, FNC airport observes a total drop of 6,5% , representing a loss of 105,602 passenger movements.

The Portuguese market lost 9,2% representing 71,172 and the UK market lost 25,2% representing 79,734 passenger movements in the same period.

The loss in passengers in these main markets was recovered by passengers from: German, French, Spain & Canaries, Switzerland, Norway, Poland and Denmark
  • Airport statistics
  • Tourism statistics - not available yet
  • ZINO report - August 2012 - pending data availability

Madeira Tourism - hotel price comparison

monthly hotel price comparison for one week holiday.

only hotel category will by published (not name) 5*  - 4*
one week ahead / one month ahead / three month ahead / six month ahead / 12 month ahead
values based on hotel website and one reference website

Madeira Tourism - its competitors and prices

montly reports
Flights from main markets to:

Madeira
Canaries
Algarve
Açores

Hotel (5* and 4*) rates for one week (<insert date>) in:
Madeira
Canaries
Algarve
Açores

Packages from main operators:
Madeira
Canaries
Algarve
Açores

Activites (walking, diving, whale & dolphin watching, museums)
Madeira
Canaries
Algarve
Açores 

Conferência Anual de Turismo (CAT)

The Anual Tourism Conferences is a yearly initiative organised by the Madeira Regional Delegation of the Chamber of Economists started in 2007. Several topics have been discussed and a series of expert speakers.

2007 - Sustainable Tourism - conclusions.
Speakers

2008 - Environment - conclusions.
Speakers

2009 - Air transport - conclusions and videos. 
Speakers: Dr.Gavin Eccles, Eng.Guilhermino Rodrigues,  Dr.Carlos Paneiro, Dr.Ricardo Madruga da Costa, Dr.John Grant , Sr.Vitor Neto, Dr.José Esteves 

2010 - Toursim Marketing - conclusions 
Speakers: António Loureiro, Jordi Schoenenberger, Roberto Santa Clara, Peggy Bendel 

2011 - Tourism Promotion - conclusions, video and resume of previous conferences, brochure and White Paper
Speakers: Eduardo Jesus, Jorge Costa, Canaries Tourism, Helene Mogelhoj

2012 - Tourism and Culture - 
Speakers:


2013 - The Sea
Speakers:

Madeira Tourism - some historical data

Some interesting data about the evolution of tourism in Madeira


Evolution of room nights booked vs room nights available (capacity)
Evolution of room nights by category of accommodation
Evolution of income

Evolution of markets over the years

Industry Studies

The Regional Tourism Board has made several studies over time - these are available on our "Madeira Tourism Market Research"
- average spend <insert link>
- reason to visit <insert link> 
- Madeira from Mainland Portugal <insert link> 
Powered by Create your own unique website with customizable templates.