Overnight stays in Madeira, by market source. Turismo de Portugal published on 17 April 2014 some statistical data regarding the first two months of tourism accommodation in Madeira.
Driving the 15,7% accumulated total revenue growth during January and February 2014 is the increased hotel occupation as well as the slightly better ARR which are being achieved by hotels.
UK and Germany remain the largest markets to Madeira, with the UK showing the largest quantitative growth (17,2% growth generating 208,3 K bed nights) which Sweden shows the largest % growth of 71% to 37,8 K bed nights.
The strategy to maintain and retain this growth when competing destinations return to an acceptable security level is no doubt a key challenge Madeira as a destination must address as well as promotion and air flight capacity over the winter season.
Source of data: Turismo de Portugal
Driving the 15,7% accumulated total revenue growth during January and February 2014 is the increased hotel occupation as well as the slightly better ARR which are being achieved by hotels.
UK and Germany remain the largest markets to Madeira, with the UK showing the largest quantitative growth (17,2% growth generating 208,3 K bed nights) which Sweden shows the largest % growth of 71% to 37,8 K bed nights.
The strategy to maintain and retain this growth when competing destinations return to an acceptable security level is no doubt a key challenge Madeira as a destination must address as well as promotion and air flight capacity over the winter season.
Source of data: Turismo de Portugal
| ficha_destino_-_destino_em_ficha_-_madeira_-_fevereiro_2014.pdf |
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