We share an article by Filipa Fernandes who has published an thesis on this mater and now shares her opinion about a possible management model for the walks in Madeira.

We believe this debate should be held between all stakeholders, from the walkers through to the guides, travel agencies, the water company, the private land owners and of course the local government.

Your thoughts and opinions are welcome.

Turismo de Portugal published on 17 April 2014 some statistical data regarding the first two months of tourism accommodation in Madeira.

Driving the 15,7% accumulated total revenue growth during January and February 2014 is the increased hotel occupation as well as the slightly better ARR which are being achieved by hotels.

UK and Germany remain the largest markets to Madeira, with the UK showing the largest quantitative growth (17,2% growth generating 208,3 K bed nights) which Sweden shows the largest % growth of 71% to 37,8 K bed nights.

The strategy to maintain and retain this growth when competing destinations return to an acceptable security level is no doubt a key challenge Madeira as a destination must address as well as promotion and air flight capacity over the winter season.

Source of data: Turismo de Portugal

The Chamber of Economists - Madeira Delegation, led by the President of the Secretariat Eduardo Jesus out together, once again a fantastic event to generate discussion and debate about tourism in Madeira

In recognition of the event´s quality and relevance, not only is the event sponsored by the Portuguese Presidency, but also manages to attract an exceptional list of national and international speakers as well as the Secretary of Tourism, António Mesquita Nunes.

Presentations and videos can be accessed on-line from the "Ordem dos Economistas - Delgação Regional da Madeira" for this VIII conference as well as previous conferences and events.

Promotion, offer, availability, distribution, price, convenience of flight times ... what are your thoughts on why the UK Market is under performing compared to previous years, when the UK Market itself continues to travel?

UK Market Research and analysis for Madeira available here.

We look forward to your opinions.